ModernImpact works to provide impactful advertising using proprietary technology and data to reach and engage our clients’ high-value audiences. We use the MI Intelligent PixelTM to help control and manage audience segmentation, gather site data in real time, and gain greater insight into user behavior, purchase patterns and much more. This allows us to serve the right creative at the right time to generate more engagement. MI also helps consumer brands with solutions for the modern world – from brand strategy to brand innovation, big ideas to customer experience, and all things necessary to navigate the increasingly complex mobile landscape. Today’s digital technology converges across all media channels. MI guides our clients through this ever-growing “Omni-channel” to provide incremental customer conversion both in-store and online.