About Moat:

In Their Own Words

"Trusted by the ecosystem for more, for longer Be ready for what’s next with the industry’s most exhaustively tested suite of ad and content metrics. With billions of dollars transacted in 2015 on metrics that didn’t exist in 2013, precision and rigor in digital measurement matter more than ever. Over fifty metrics in video and display that pass Media Rating Council scrutiny Campaign, creative, domain, URL, placement, author, and impression transparency No measurement company has held more viewability certifications for longer"

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http://www.moat.com/

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