DC Storm operates: DC StormIQ
"Rakuten Attribution (formerly DC Storm) delivers Measured Success™ which arms digital businesses with performance measurement tools, analysis and reporting, powering great decisions and driving success. Since its launch in 2004 as DC Storm, Rakuten Attribution has gained an enviable reputation for building tailored solutions which respond to both client and industry needs. It now works with many of the most progressive digital brands who use the Storm Platform to accurately value and optimise their online marketing activities. With offices in the UK, Germany and the USA, DC Storm currently works with over 1000 websites worldwide. Its clients not only benefit from using its award-winning technology modules, but also receive exceptional service, support and training."